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Myth Busted: Why Email Alone Is Not Enough for Reaching Residents
Blog

Email is a powerful communication tool—but relying on it alone to reach your community? That’s a myth we’re here to bust.

Many local governments still use email and newsletters as their go-to for important communications, from emergency alerts and road closures to community events and seasonal updates. But here’s the problem: email isn’t always timely, it’s easy to miss, and not every resident checks their inbox regularly—especially when seconds count.

📬 The Email Gap

Let’s face it: inboxes are crowded. Newsletters can be buried under promotions or missed entirely. In fact, studies show the average email open rate for government messages hovers between 20–30%. That means up to 80% of your residents might never see your updates.

Now imagine trying to alert residents about a water main break, storm warning, or road closure through an email that won’t be opened until tomorrow—or never. When critical information needs to reach residents fast, relying solely on email just doesn’t cut it.

✅ GOGov Closes the Communication Gap

GOGov’s Citizen Notifications solution goes far beyond email. Our multi-channel communication platform helps local governments connect with residents where they are and in real time.

Here’s what sets GOGov apart:

  • Branded Mobile App with Push Notifications
    Instantly alert residents with push notifications they’ll actually see and tap. These notifications appear front and center on mobile devices, ensuring your message stands out.
  • SMS Texting and Voice Calls
    Reach residents directly through their phones. Whether it's a short text reminder about an upcoming event or a voice call about an emergency, these channels cut through the noise and deliver information quickly.
  • Email and Socail Media
    Still want to use email? Great. GOGov lets you use it alongside every other channel—so your message gets seen no matter where your residents are paying attention. Plus, with the ability to post alerts to social media your communication reaches a wider audience.
  • Mobile-Friendly and User-Focused
    GOGov's citizen notification tools are designed with mobile-first thinking. Residents can receive updates on the go, no matter where they are. Plus, setup is simple and intuitive for staff, meaning you can launch effective communication campaigns with minimal training.
  • Reliable and Ongoing Support
    We know communication is critical. That’s why every GOGov subscription includes unlimited training and responsive support. Our team is here to help every step of the way—from onboarding to day-to-day questions—so your staff always feels confident and supported.

📱 One Platform. All the Channels. Total Reach.

Your community is diverse—and so are the ways people prefer to get information. Some rely on their phones. Others prefer texts, voice calls, or social media. With GOGov, you don’t have to choose one format or guess what works. You get all the channels in one simple, powerful solution.

🧠 Resdient Communication powered by GOGov

If your communication strategy is "email and hope for the best," it’s time to modernize. With GOGov Citizen Notifications, you can be confident your message is delivered—fast, wide, and where it matters.

Want to learn more about transforming communication in your community?
Schedule a demo with GOGov today.

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