Marshfield, WI, a community of 19,000 residents, turned to GOGov to improve communication and make city updates more accessible. In 2020, the city implemented Citizen Notifications and launched the "Connect Marshfield" mobile app, enabling residents to receive real-time alerts on snow emergencies, closures, and events.

The app proved invaluable during a senior health fair, streamlining a community survey and gathering critical feedback. Now, Marshfield is focused on increasing awareness and adoption of the app, recognizing its power as a one-stop resource for residents. City staff praise GOGov for its ease of use and outstanding support, reinforcing its value in strengthening community engagement.

About Marshfield, WI

Marshfield is a welcoming community of approximately 19,000 residents located in central Wisconsin, spanning Wood and Marathon counties. Known for its world-class healthcare facilities, Marshfield also boasts a dynamic blend of lodging, dining, shopping, and attractions that make it a standout destination in the region.

What was the challenge that led Marshfield to GOGov?

Marshfield sought a solution to improve communication with residents and make information more accessible. Recognizing the increasing reliance on mobile devices, city staff explored mobile app options in 2020 to better engage citizens. Their goal was to create an easy-to-use platform where residents could quickly access important updates and resources.

How is Marshfield Using GOGov?

Marshfield implemented GOGov’s Citizen Notifications platform to deliver instant notifications and provide a centralized hub for essential information. Through the city’s mobile app “Connect Marshfield”, residents can find easy links to city information and receive urgent updates directly to their smartphones. The app has become a vital resource for sharing timely alerts about snow emergencies, immediate closures, and event cancellations. By offering a convenient way for residents to stay informed, Marshfield has enhanced its communication strategy significantly.

Real-World Impact

One standout example of GOGov's impact was during a senior health fair last fall. Marshfield used the app to distribute a community survey, gathering valuable feedback from residents and businesses. The streamlined process made it easy for citizens to participate and provided city staff with useful insights for future planning.

"It’s a great tool; you can streamline the app to do many things in one place." – Tom Loucks, Communication Director at Marshfield

Future Plans for Marshfield

Marshfield's focus for the upcoming year is to increase awareness and encourage residents to download and use the app.

"This is the year of marketing and telling people we have an app, you guys have done all the work; we just need to promote it now." – Tom Loucks, Communication Director at Marshfield

Advice for Other Municipalities considering GOGov

Reflecting on their experience, Marshfield staff expressed their satisfaction with GOGov's platform and support team: "

"Over the past few years, we have used the app, liked it, and had excellent support." – Tom Loucks, Communication Director at Marshfield

By leveraging GOGov, Marshfield continues to strengthen communication with residents and provide valuable resources at their fingertips.

Your Municipality Powered by GOGov

GOGov is committed to helping municipalities and local governments enhance community engagement, streamline operations, and foster transparent communication. Our partnership with Marshfield, WI demonstrates the potential of our solutions to make a meaningful impact on local governments and districts of all sizes, and our continued efforts to improve and innovate further.  

GOGov specializes in providing CRM, Code Enforcement, Citizen Notifications, Online Permitting and mobile software to local governments of all sizes. We built our software from the ground up working with the departments and staff that now use our products every single day.

Interested in learning more? Sign up for a demo with the GOGov team today.

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